# Tag: peresonalization

## [The Practical, Data-Driven Persona Approach You Can Use Right Now](/content/practical-data-driven-persona-approach-can-use-right-now/index.html)

The persona is a much-vaunted, much-maligned tool in digital marketing, helping marketers to define their audience. But most persona programs fall short for four major reasons:

- They’re fictional  
- They don’t reflect the overall composition of the audience  
- They aren’t data driven  
- They don’t practically translate into marketing campaigns

If your personas are not based on [...]