# Tag: data-driven

## [The Practical, Data-Driven Persona Approach You Can Use Right Now](/content/practical-data-driven-persona-approach-can-use-right-now/index.html)

The persona is a much-vaunted, much-maligned tool in digital marketing, helping marketers to define their audience. But most persona programs fall short for four major reasons:

- They’re fictional 
- They don’t reflect the overall composition of the audience 
- They aren’t data driven 
- They don’t practically translate into marketing campaigns

If your personas are not based on [...]