Tag: data-driven

The Practical, Data-Driven Persona Approach You Can Use Right Now

The persona is a much-vaunted, much-maligned tool in digital marketing, helping marketers to define their audience. But most persona programs fall short for four major reasons:

• They’re fictional
• They don’t reflect the overall composition of the audience
• They aren’t data driven
• They don’t practically translate into marketing campaigns

If your personas are not based on [...]