# Tag: brand

## [3 Reasons B2B Brands Should Aim for Emotional Storytelling](/content/3-reasons-b2b-brands-aim-emotional-storytelling/index.html)

‘A rational framework with no space  — at least or less space — for emotions.’ This is a much-believed formula most business-to-business marketers follow without really questioning it. Marketing driven by emotions is considered to be the something that belongs mainly business-to-customer (B2C) marketers, whereas B2B firms rely on logical strategies and appeals to reason. That’s [...]